Global Fashion for Girls

4D Europe Trip - Destination #1 - Florence, Italy

Posted on July 25 2016

Ciao Bella ...

The home of amazing pizza & pasta, gelato and tiramisu.  Ponte Vechio, leather bags, fashion forward. Is there anything the Italians can’t do!?! 

First stop for 4daughters.com was beautiful Florence, and boy were we excited!!! 36 longggg hours of flying and we had finally made it !!!!

Located in Santa Novella, the 83rd edition of Pitti Bimbo tradeshow was packed to the rafters with brands and buyers from all around the world.  Despite, constantly being asked whether we were English or American, we were very proud to be one of the very few Aussie representatives attending the show.  

The show was CRAZYYY!!!  So. Many Brands. From casual tops and shorts to your high end frocks. You name it, Italy had it covered. Runway shows, new season collections, meetings with new brands & the consumption of multiple gelatos was our typical agenda for the three-day show.  Not even the hot city heat could slow us down.

The show was a success. Not only were the Italians impressive, but multiple brands from Germany and Holland blew us away.  Street-style is their thing and we are so excited to have it available soon @ 4daughters.com.

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